"My venture into the world of textiles wasn't one inspired by an unshakeable passion for beautiful sheets and tasteful duvet covers, but rather one I had to take due to the lack of alternatives in terms of starting a business. Luckily, it worked out in my favor.
With a newfound vision that would lead to a textile empire of today, I worked tirelessly with the passion to put my ideas into the world. I, along with my three brothers, were determined to build a family business that we would be proud of.
The four of us stayed together through thick and thin, and the strength of our familial relationship transferred over into our workplace atmosphere, where each associate and employee could feel like they had a tie to the family. Not giving up on your endeavors is your key to success."
Abdel Ghunaim / Founder & CEO.